Thanks for using gracobaby.eu!

Allison is an authorized distributor of Graco products in the UK.

Before accessing or using any portion of this website, Allison asks that you please read the following terms and conditions carefully. These terms cover the conditions under which Allison provides you access to this website and services provided on it. Allison reserves the right to amend these terms without notice and in its sole discretion at any time by updating this website.

Use of this website or your continued use of this website after any modification by Allison, shall constitute your acceptance of the current terms and any future terms changes. If you do not agree to abide by these terms, you are not authorized to use or access this website.

If you have any questions about these terms, please feel free to contact us.

The terms ‘Allison’ or ‘we’ or ‘us’ refer to the owner of this website whose registered address is as follows:

Allison Baby UK Limited
Venture Point, Towers Business Park
Rugeley, Staffordshire, WS15 1UZ

And our distributing partners or affiliates.

You agree that all agreements, notices, disclosures, and other communications that Allison provides to you electronically satisfy any legal requirement that such communications be in writing.

Privacy Policy

Details of how Allison uses and protects information that is given to Allison can be found our privacy policy page here. Our privacy policy will form a part of these terms.

Price and/or Description Changes

We may change all pictures and descriptions on this website at any time.

Errors on Allison’s Website

Prices and availability of products are subject to change without notice. Errors will be corrected where and when discovered. Allison reserves the right to revoke any stated offer, cancel orders, and to correct any errors, inaccuracies or omissions in any stated offer or price, including after an order has been submitted and whether or not the order has been confirmed and your payment processed.

User Content

By sharing photos in any of the following manners:

  • Instagram, Twitter, Facebook, and Pinterest with the hashtag #mygracobaby
  • By responding to Graco’s photo rights request with the hashtag #mygracobaby,

By sharing content, comments, or photos with Graco in any of the below manners:

  • Instagram, Twitter, Facebook, and Pinterest
  • Emails directed to customerservice
  • Contact submissions via customerservices.uk@gracobaby.eu

You are agreeing to the following:

That you rightfully own all content and information you post or share using this Website (referred to above as “User Content” including but not limited to photos, videos, emails and comments).

You agree to give permission to Allison, a license to reproduce, display, perform, distribute, and otherwise use your User Content in connection with the gracobaby.eu, Allison‘s social media sites and other Allison marketing purposes, including but not limited to print materials, email, customer & consumer communications, store materials and other marketing.

Allison may display advertisements in connection with your User Content or on pages where you or others may view your User Content, and Allison may use your User Content to advertise and promote Allison and/or gracobaby.eu. The license for Allison to your User Content is non-exclusive, meaning you may use the User Content for your own purposes or let others use your User Content for their purposes.

The license for Allison to your User Content is fully paid and royalty free, meaning Allison does not owe you anything in connection with Allison’s use of your User Content. Allison may exercise its rights anywhere in the world. Finally, the license for Allison is in perpetuity.

You promise that:

You own all rights to your User Content or, alternatively, that you have the right to give Allison the rights described above; you have paid and will pay in full any fees or other payments that may be related to the use of your User Content; and your User Content does not infringe the intellectual property rights, privacy rights, publicity rights, or other legal rights of any third party.

You are responsible for maintaining the security of your User Content and this website, for all activities that occur or actions taken under your User Content or in connection with this website.

Allison may refuse to accept or transmit User Content for any reason, as well as remove User Content from this website for any reason.

Proprietary Rights

You agree that all content and materials made available by Allison at gracobaby.eu are protected by copyrights, trademarks, service marks, patents, trade secrets or other proprietary rights and laws. Except as expressly authorized by Allison in writing, you agree not to sell, license, rent, modify, distribute, copy, reproduce, transmit, publicly display, publicly perform, publish, adapt, edit or create derivative works from such materials or content other than for personal and non-commercial use.

Reproducing, copying or distributing any content, materials or design elements on gracobaby.eu for any other purpose is strictly prohibited without the express prior written permission of Allison. Use of the content or materials for any purpose not expressly permitted in these Terms of Use is prohibited.


This agreement is effective until terminated by either party. These Terms and your access to all or any portion of this website will terminate without notice from Allison in Allison’s sole discretion, effective immediately. Your sole remedy for dissatisfaction with this website and/or Information contained on this website is to stop using this website.


All materials, information, software, products and services included in or available through this website (referred to as “the content”) are provided “as is” and “as available”.

This website and content are provided without warranty of any kind, express or implied, including, but not limited to, the implied warranties of title, non-infringement, merchantability and fitness for a particular purpose, and any warranties implied by any course of performance or usage of trade, all of which are expressly disclaimed.

Allison, and its affiliates, licensors and suppliers do not warrant that: (a) the content is timely, accurate, complete, reliable or correct; (b) this website will be secure or available at any particular time or location; (c) any defects or errors will be corrected; (d) the content is free of viruses or other harmful components; or (e) the results of using the website will meet your requirements. Your use of the website is solely at your own risk.

To the fullest extent permitted by applicable law, Allison shall not be responsible or liable for any direct, indirect, incidental, consequential, special, exemplary, punitive, or other losses or damage (including, but not limited to damage for loss of profits, loss of business, use, data or other intangible damages, even if such party has been advised of the possibility of such damages), under an contract, tort (including, without limitation, negligence, and strict liability) or other legal theory, howsoever caused, arising out of or relating in any way to this website and/or any information contained on this website, or any errors or omission therein, or your use of or inability to use, or reliance on, this website.

In the event the foregoing disclaimer of liability is held to be invalid or unenforceable, you agree that the maximum cumulative aggregate liability of Allison to you for all damages, losses, and cause of action (whether in contract, tort (including, without limitation, negligence and strict liability), or otherwise at any time shall be the aggregate cumulative amount paid by you to Graco such time, if any, to access this website.


You agree to indemnify and hold Allison, its affiliates and respective officers, directors, employees and agent (referred to as “Indemnified Parties”) from and against any and all claims, damages, losses, costs (including without limitation reasonable attorneys’ fees and regardless of legal or administrative) or other expenses that arise directly or indirectly out of or from (i) your breach of this agreement; and/or (ii) your activities in connection with this Website. The terms of this section shall survive any termination of these terms.


The United Kingdom’s laws, except for conflict of laws rules, will apply to any dispute related to these Terms or the Service. Any dispute related to the Terms, the Privacy Policy, or the Service itself will be decided by the courts located in the United Kingdom, and each party will be subject to the jurisdiction of those courts. Use of the website is not authorized in any jurisdiction that does not give effect to all provisions of these Terms of Use, including without limitation, this section.

For any queries relating to the above please contact us.

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